While at echo, I worked on a project to standardize our Street Marketing offerings on the web. Bon Jovi was the first Street Team to use our product. I designed the UI and a graphic designer created the skin.

Prior to this effort each Street Team had different modules in our CMS and used them different ways. Also each Street Team section of a site was hacked together to fit within the framework of the normal site. We created a standard offering of modules and a standard UI so that future Street Teams could be deployed with minimal effort.